With SMS services becoming more popular each day, so many companies are looking for a mobile marketing strategy to augment their businesses. Otherwise known as m-commerce, mobile marketing is a contemporary, effective way to target your market and customers through their mobile phones. This may be in the form of an ordinary, content rich text or a photo about your product or service, or maybe even using the services of the internet in WIFI-capable phones.

The following questions and answers will help you in your quest to find out more about mobile marketing and tap into this lucrative industry.

Question: I plan to use mobile marketing for my restaurant in LA and don’t know which service provider to use. I read a lot about and stopped by ProTexting.com and YepText.com platforms. Anyway will be very grateful to hear your experience if you already have with these or any other providers. Thanks Frederik

Answer: I’ve used mobivity in the past but recently switched to protexting as they offer much more creativity and tools for my needs.

Answer By: David B

mobile-marketing-strategy

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Question: I have a small company and I keep hearing about mobile marketing. Anyone have any good resources? Thanks, Ben.

Answer: Mobile is just unreal at this point. The targeting and the filters used for that targeting enable some rather remarkable conversions. And the costs per unique visitor can be under 10 cents per! Here’s a great article:

http://ezinearticles.com/?How-5.3-Billion-Cell-Phones-Are-Changing-The-Face-Of-Ecommerce-For-Good&id=5038205

Answer By: kevin

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Question: I have to make an investigate on the market status about mobile games’ downlade on mobile paid service so anyone could give ma any clue it ll be appreciated. ” – ¬†Amanda C

Answer: You can find many reports in Internet but are all paid reports. Pls check the following link, this is a news mentioned the basic research data about the mobile game service in China. It’s in Chinese version, you shall ask someone to translate for you. http://www.17pr.com/html/53/n-10853.html

If any your clients want to enter into China market, pls remember to recommend our law firm for the legal service.

Answer By: www.law-in-china.com

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Question: I am just wondering what do people think the best mobile phone on the market is today and reasons why to back your answer up. – Evan

Answer: iPhone 4s it’s pretty hot right now, because of Siri, Siri is the intelligent personal assistant that helps you get things done just by asking. It allows you to use your voice to send messages, schedule meetings, place phone calls, and more. But Siri isn’t like traditional voice recognition software that requires you to remember keywords and speak specific commands. Siri understands your natural speech, and it asks you questions if it needs more information to complete a task. Siri uses the processing power of the dual-core A5 chip in iPhone 4S, and it uses 3G and Wi-Fi networks to communicate rapidly with Apple’s data centers. So it can quickly understand what you say and what you’re asking for, then quickly return a response.

Answer By: Books

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mobile-marketing-qa

Question: Shouldn’t the function of storage of phone numbers, etc be in a mini storage chip apart from the SIM card? The SIM Card should only function as path to the network, why it is doing double duty as storage? Isnt this a design flaw, if there were replaceable storage cards that would be a mobile accessories market in itself.. ” – SorrY

Answer: There is a mobile accessories market. You can not tell just by looking, all sim cards look the same on the outside. You can transfer contacts and messages to the memory chip if u like, but by default, the sim card stores them.

Answer By: medhruv

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Question: The business is in the mobile massage therapy market. Therapist have their own liability insurance as independent contractors, but what type of insurances should the business have to protect itself. What companies offer these types of insurance? – Mel

Answer: You should contact state farm, they provide business insurance and would be able to determine what products would best suit your needs as a mobile massage therapist

Answer By: Michael

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Question: I need to sum up certain values in excel, but the problem is some cells have multiple values (strings of text) that are separated by commas. Specifically, I recorded the various tags for my 400+ blog posts, and wanted to figure out how many of each I have. An example of a cell could be [mobile, media, marketing, SMS], is there a way to separate the values with an equation in order to sum them.

Answer: sounds like you have a .csv file (comma separated values) you will want to separate your words and numbers into separate cells…and the comma is the separator. use text-to-columns – select your data column – click Data (from menu at top) – click text to columns – click delimited – click Next – click comma – click done now you should be able to sort and add up the numbers that have their own cells.

Answer By: expletive_xom

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Question: I have to write a marketing plan on a product or service that I invented for my marketing college class. Can’t come up with any idea. It should be new and has never existed before. Any ideas anybody? Please help!!! Thanks, Inna.

Answer: I don’t know how much this helps you, but a fun fact is that mobile marketing is still relatively new in the US. Many businesses and people are still getting used to the idea of texting a keyword to ‘opt-in’ to a subscriber list or scan a QR Code with their smart phone to check-in or get more info about businesses and products. Maybe you can conceptualize a product or marketing method that can go along with mobile marketing to enhance it’s already remarkably high effectiveness rates. Good luck!

Answer By: Fly Interactive Media

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Question: I’m a recent graduate who has a B.S. in marketing from a state university and I’m considering heading back to school. I have a possible job that may or may not come through (due to sequestration) and I’m assessing my options. I was wondering what would be a good field of study (aside from an MBA, or M.S. in marketing) that would work for me considering my bachelors. I was thinking statistics…any other suggestions? For the record, I did well as an undergrad: graduated with honors and highest distinction. Totally screwed up my title, but you get what I was trying to say. Additionally, I was thinking of possibly doing rotc in grad school, if possible, and trying to get into the army as an officer (I’m also considering OCS…but it’s all up in the air). – by W

Answer: If you’re interested in a job in the marketing field, of course an MBA with a focus in marketing is the most obvious pick, and it’s a good choice according to research (see the link to MarketingHire.com , a job board that specializes in marketing and features articles with professional advice and trends). But marketing is undergoing a lot of change right now and big data is increasingly important as marketing professionals have more and more data input from things like internet marketing, interactive advertising, research, CRM, etc. Consequently, a masters that relates to data can be very valuable if you’re pursuing a career in marketing, as would an MBA in strategy. The marketing roles with the greatest amount of new hiring for 2013 tend to be mobile marketing, social media and data related, and its certain that big data is going to play an increasingly important role for all marketers in the future. IDC had a great study and presentation on how big data is transforming marketing, which considering your question, I think you’ll find worth reading. I’ve linked to it below.

Answer By: Racer X

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Heineken Star Player BuzzmaniaTV (Creative Mobile Marketing Campaign)

Video Rating: 4.5/ 5

Heineken recognized that many people access their mobiles while watching TV and developed a great mobile game off the back of this!

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